The tobacco industry has seen a significant shift in recent years, as manufacturers have begun to develop new and innovative products that aim to reduce the health risks associated with smoking. One of the most promising new products is the IQOS Iluma, a heat-not-burn tobacco device that has been developed by Philip Morris International (PMI). In this article, we will provide in-depth overview of the IQOS Iluma, and explore its potential to revolutionize the tobacco industry.
What Is The IQOS Iluma?
The IQOS Iluma is a heat-not-burn tobacco device that was first launched by PMI in Japan in 2018. The device consists of a tobacco stick, which is inserted into the device and heated to a temperature high enough to release nicotine and flavor, but not high enough to burn the tobacco. This means that the user can enjoy a cigarette-like experience without the harmful effects of traditional smoking.
The IQOS Iluma uses a heating element to heat the tobacco stick and does not produce any ash or smoke. The device is also equipped with Bluetooth technology, which allows the user to connect it to their smartphone and personalize their experience. This feature has been marketed as a way for users to “design their own smoking experience.”
How Does IQOS Iluma Compare To Traditional Cigarettes?
The IQOS Iluma has been marketed as a potentially safer alternative to traditional cigarettes, as it does not produce the harmful chemicals and toxins that are associated with traditional smoking. According to PMI, IQOS Iluma emits 95% fewer harmful chemicals than traditional cigarettes, making it a potentially less harmful option for smokers.
However, it is important to note that IQOS Iluma is not completely without risks. While the device does produce fewer harmful chemicals than traditional cigarettes, it still contains nicotine, which is an addictive substance. The long-term health effects of using the IQOS Iluma are still unclear, and it is possible that the device could have negative health consequences in the long term.
Despite these risks, many smokers have been drawn to IQOS Iluma as a potential alternative to traditional cigarettes. The device has been well-received in Japan, where it has been available since 2018 and has since been launched in several other countries around the world.
What Are The Potential Benefits Of IQOS Iluma?
One of the key benefits of IQOS Iluma is that it may help smokers to quit or reduce their smoking habits. According to PMI, the device is effective in helping smokers to quit traditional cigarettes and has been approved for sale in several countries as a smoking cessation aid.
In addition, IQOS Iluma may be less harmful than traditional cigarettes, which could have significant public health benefits. Smoking is a majoprimarylic health concern and is responsible for a wide range of health problems, including cancer, heart disease, and respiratory problems. If IQOS Iluma can help reduce the harm caused by smoking, it could potentially significantly impact public health.
Another potential benefit of IQOS Iluma is that it may help to reduce the environmental impact of smoking. Traditional cigarettes produce a significant amount of waste, including cigarette butts, which are a major source of litter and environmental pollution. The IQOS Iluma, on the other hand, does not produce any ash or smoke, and the tobacco sticks can be recycled or disposed of in an environmentally responsible way.